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Search engine optimization (SEO) is a set of measures for internal and external optimization to increase the site’s position in search engine results for specific user requests.

SEO can target a variety of searches, including information, products, services, images, videos, news, addresses, contacts, and industry-specific search engines.

Typically, the higher a site’s position in search results, the more interested visitors come to it from search engines. When analyzing the effectiveness of search engine optimization, the cost of the target visitor is estimated, taking into account the time it takes the site to reach the specified positions and site conversion